FLOW – Finale Ligure Outdoor Week – is the event dedicated to the outdoor sports, aimed at conveying the strong vocation that Finale region has for welcoming sport people and catering for all aspirations of enthusiasts in different disciplines. It is grounded on the need and desire of many industry businesses to meet their customers and all those who work in the industry, in a relaxed yet active context. Finale and the whole region are a real mecca for outdoor sport enthusiasts, with mountain-biking and climbing offer renowned at an international level. Experiencing first hand the products of the season ahead; getting close to the action in contests and international competitions – perhaps after a ride or a hike together with a beloved sport hero – really does mean a lot for sport enthusiasts and it is a memorable experience.